McMahon Group's Strategic Planning®
The McMahon Strategic Planning brochure was a project for the firm to help teach private clubs how to achieve maximum success. McMahon has a track record of success in dealing with over 1100 different clubs and needed a way to effectively share what they have learned about club planning.
They desired a way to provide the necessary internal and external analysis to clubs so that they could stay on mission. They feel this booklet accomplished that task. It contains detailed text descriptions, clubhouse layout artwork and lots of color photos to keep the readers attention.
The book consisted of 16 pages saddle-stitched on full color 100# stock gloss paper. The job was printed at the Wet Ink Pro facility and was finished under budget and delivered on time.
The project was designed with Adobe InDesign and Photoshop.
