John Ross
John Ross is a national figure for the gun culture of America. He is the author of the very controversial book Unintended Consequences and is an Amazon.com bestseller. He is also a concealed carry trainer and has now designed his first handgun with the help of gun manufacturer Smith & Wesson.
Like other clients, his site was in sad shape. Many people were bugging him to get a new site and I came to the rescue so-to-speak. Even with the poor design of the current site, because of his stature as an author, his site was ranked in the top million sites in the world accourding to alexa.com. Few personal sites reach that status.
I created a new layout and design and he gave the ok to have it developed. The site needed to focus on the fact that he offers CCW training classes as well as his monthly or weekly entries for "Ross In Range", a popular blog. We also made it easy for visitors to be able to find where they can purchase his book at the website of his publisher.
On top of that we needed to create a section where site visitors could learn more about his new firearm that he designed in partnership with Smith & Wesson and instruction for those wishing to make a purchase. The gun becomes available in August of 2007 and that is when the site is set to go fully online.
Designed with Adobe Photoshop.
